WebShop aims to encompass three goals which it recognizes as interconnected:

• to provide economically disadvantaged youth with access to technology and the World Wide Web in an environment that encourages and gives them the tools to critique it;
• to develop the youth's knowledge of a social issue that is central in their lives and the lives of other youth through research and community outreach;
• to use this critical issue as the focus of a web site which the youth will conceptualize and implement, gaining hands on, real world skills in web site production;